Digital Marketing Services
How can we help you?
Web Analytics Consulting Services
Digital Kaizen provide a range of digital marketing consulting services to help your business. Whether you need help with your digital strategy or to implement new web analytics or anything in between - we can help.
Search Engine Marketing (SEO)
Using SEO best practices, we use our SEO optimization tools to find top SEO keywords for your business. Once identified, we work with clients or alone to create customized SEO content to increase your all important authority score.
An organic SEO campaign can take 3-6 months before getting traction. In the meantime and to boost eyeballs on your site and its ranking we offer PPC and paid content.
Web Analytics Consulting Services
Digital Kaizen’s web analytics consultancy services helps businesses understand their website traffic and optimise their website for better performance. These services typically involve setting up and configuring web analytics tools, analysing data, and making recommendations for improvement. Our web analytics consultants can help businesses with a variety of tasks, including:
- Setting up and configuring web analytics tools
- Analysing web traffic data
- Identifying trends and patterns in the data
- Making recommendations for improvement
- Training staff on how to use web analytics data and associate tools
How Can We Help?
Here are some of the questions that our consultants will help you answer:
- What are your goals for your website?
- What are your target audiences?
- What marketing channels are you using?
- What are your current website analytics results?
- What are your pain points with your website?
Web Analytics and Reporting
By providing insights into website traffic, our services can help businesses improve their marketing campaigns, increase conversions, and boost sales. Here are some of the benefits of working with Digital Kaizen:
- Gain valuable insights into your website traffic
- Identify trends and patterns that you may not have noticed
- Get recommendations for improvement from experts
- Save time and money by outsourcing the work to a consultant
- Get up-to-date on the latest web analytics trends & best practices
Note: In July 2023 Google closed down Universal Analytics. The migration to Google Analytics 4 has caused reporting and insight problems for many businesses. We can help you navigate this complicated process and assist in rebuilding all associated business intelligence reporting.
Looker Studio Dashboards
Digital Kaizen try to be tool agnostic and are experts in reporting and data visualisation. However many of our clients like to use Google’s free dashboard and reporting tool – Looker Studio.
We are experts at building insightful, real time dashboards and reporting frameworks. Our background in web analytics has helped many clients create measurement frameworks that truly drive insight & optimisation strategies.
Using Looker Studio we have built business insight dashboards that leverage and blend data from Google Analytics, Google Ads, Google Search Console, Semrush, and Salesforce to name a few.
Search Engine Optimisation (SEO)
Search Engine Optimsation, or SEO, is one of the fundamentals of digital marketing. We started as an SEO company, so business SEO services are a key area of our expertise.
We are all aware that even though the digital marketing landscape has grown, having an SEO specialist onboard will further your digital marketing campaign to increase your SEO ranking.
We use our SEO keyword research tools along with our SEO rank checker as part of our professional SEO services to increase your SEO Keyword rankings.
As part of our analysis we compare competitors websites SEO performance and will identify areas where your website’s authority can be increased.
Technical SEO services offered included optimizing landing pages, which is a key ranking factor.
We have become an international SEO company and have in the last year started offering SEO services in Thailand, with our offering extending to working in Thai. We like Asia and recently won a large pitch against the top digital marketing agency in Bangkok.
Local language SEO
SEO is a process and is transferable across languages, as Google works its magic in English. Working with support from clients we can work in any language or bring in our own translator services.
After the first stages of our expert SEO services, we implement our SEO keyword tracking services. Our managed SEO services include SEO rank tracking, which we like to put into a dashboard reflecting your business’s Key Performance Indicators.
Paid Search Advertising
Pay Per Click
PPC in digital marketing drives sales.
We use SEO content creation as a tool in PPC campaign management. Using Google CPC tools we can deliver results to your site without breaking the bank.
We run PPC ads that reach your target audience as part of your marketing campaign, as well as increasing your rankings in organic search results.
Have a Project on mind?
We can help you bring your ideas to life. Let’s talk about what we can build and raise together.
The Kaizen Way
Kaizen is a Japanese term meaning “change for the better” or “continuous improvement.” It is a Japanese business philosophy regarding the processes that continuously improve operations and involve all employees. Kaizen sees improvement in productivity as a gradual and methodical process.