Our Philosophy: How To Be Brilliant At The Basics

"Brilliant Basics" Matter More Than You Think (And What You Might Be Missing)

In the whirlwind of digital marketing, it's easy to chase the latest trends and flashy tactics. We're constantly bombarded with promises of viral campaigns and instant results. But at Digital Kaizen, we know that true, sustainable success isn't built on fleeting fads. It's built on a rock-solid foundation of brilliant basics.

Our philosophy, "Be Brilliant At The Basics," isn't just a catchy slogan. It's the core of everything we do. We've witnessed firsthand how often these fundamental elements are overlooked, leading to wasted resources and missed opportunities.

Why Basics Often Take a Backseat (And Why It's a Mistake)

In the rush to implement complex strategies, businesses often neglect the essential groundwork. They might jump into paid search campaigns without properly tracking conversions, or launch SEO efforts without addressing critical technical issues. This is like building a house on sand – it might look impressive for a while, but it won't withstand the test of time.

The Digital Kaizen Difference: Building a Strong Foundation (And Beyond)

At Digital Kaizen, we begin every client engagement by ensuring these core elements are in place and functioning flawlessly. This includes:

Web Analytics Mastery (Data-Driven Decisions):

• We meticulously set up and configure your analytics to track the right metrics. No more guessing or relying on incomplete data. We ensure you have a clear picture of your website's performance.

• This means ensuring goals and conversions are tracked correctly, and that data is segmented to provide meaningful insights. We also set up event tracking for micro conversions, and ensure proper attribution modelling.

• We also ensure proper cross-domain tracking is in place when applicable.

Google Tag Manager Precision (Efficient Data Collection):

• We leverage Google Tag Manager to streamline tag management, ensuring accurate and efficient data collection. This reduces errors and saves valuable time.

GDPR & Privacy Compliance (Building Trust):

• In today's regulatory landscape, compliance is non-negotiable. We ensure your website adheres to GDPR and other relevant privacy rules, protecting your business and your customers. This includes cookie consent management and data handling policies.

Google Search Console Optimisation (Search Engine Insights):

• We set up and monitor Google Search Console to identify and address technical issues that could impact your website's visibility.

• This also includes monitoring site indexing, page experience, mobile usability, and security issues.

Strategic Keyword Targeting (SEO Core):

• We conduct in-depth keyword research to identify high-value, relevant keywords for your business.

• We prioritise keywords based on search volume, competition, and user intent.

• We monitor keyword performance, and adjust strategy based on data.

Technical SEO Excellence (Foundation of Visibility):

Prioritized Technical SEO Audit: We conduct a thorough technical SEO audit, focusing on critical areas such as:

• Site Speed & Performance: Optimising loading times for both desktop and mobile.

• Mobile-Friendliness: Ensuring a seamless user experience on all devices.

• Crawlability & Indexing: Resolving issues that prevent search engines from properly crawling and indexing your site.

• Site Architecture: Optimising site structure for easy navigation and search engine understanding.

• HTTPS & Security: Ensuring a secure and trustworthy website.

• Schema Markup: Implementing schema markup to enhance search engine understanding and rich results.

• Canonicalization: Preventing duplicate content issues.

• XML Sitemaps and Robots.txt: Ensuring proper configuration.

• We then implement the fixes required.

Content Strategy Alignment (User Engagement):

• Ensuring content is relevant to target keywords and user intent.

• Creating high quality content that provides value to the user.

• Ensuring on page SEO is implemented.

Local SEO (If Applicable):

• Optimising Google My Business profiles.

• Ensuring NAP (Name, Address, Phone Number) consistency.

• Building local citations.

Website User Experience (UX):

• Ensuring website navigation is intuitive.

• Optimising website design for conversions.

• A/B testing of key website elements.

CRM Integration (Customer Relationship Management):

• If applicable, ensuring proper CRM integration with marketing platforms to track customer journeys.

Beyond the Checklist

These are just a few examples of the "brilliant basics" we focus on. Our approach is holistic, and we tailor our strategies to meet the unique needs of each client. We understand that every business is different, and we take the time to understand your goals and challenges.

Invest in Your Foundation

Don't let the allure of quick fixes distract you from the importance of fundamental digital marketing practices. By focusing on the basics, you can build a strong foundation for long-term success.

At Digital Kaizen, we're passionate about helping businesses achieve their digital goals. We believe that by mastering the basics, you can unlock your full potential and achieve sustainable growth.

Ready to build a brilliant digital foundation?

Contact Digital Kaizen today to learn how we can help you achieve your digital marketing goals.